EYE TRACKING TESTING SOFTWARE

Now, if you saw an ad with text structured like this, you might not consciously remember the order in which you read the copy-but eye-tracking would pick it up and researchers would be able to spot the pattern. The vast majority of people will read the text in the exact order the meme predicts, while a few odd ones will deviate.

In turn, when applied to UX and user interface, this insight allows companies to create websites that are more usable and content that is more likely to attract attention and convert. When researchers observe these patterns across test subjects, they can better predict how the audience will react as a whole. Our eyes follow what interests us: our pupils dilate when weРІР‚в„ўre intriguedР’В by something or when weРІР‚в„ўre having an intense emotional response to whatРІР‚в„ўs in front of us. For example, while on-site surveys can be effective at highlighting what visitors consciouslyР’В focus on-and what consciously impacts them-they wonРІР‚в„ўt pick up the many things that are occurring below the subjectРІР‚в„ўs conscious awareness.Р”В®ye movements are powerful indicators of human behavior, preference, and decision-making. Why is eye-tracking important?Р”В®ye-tracking can provide valuable insight about visitor/customer preferences that surveys or other research methods canРІР‚в„ўt always uncover. Once the results are in, you can use what youРІР‚в„ўve learned to improve customer and user experience on your site.

EYE TRACKING TESTING SOFTWARE

How much time are users spending on each page?Р”В®ye-tracking software is used to gather data from the study to give you the information you need. How easy is it for people to see our current?Р”Р„re users able to find what theyРІР‚в„ўre looking for when given a specific task? If youРІР‚в„ўre conducting an eye-tracking study on your ecommerce site, the questions you are likely to want answered include: As with any behavioral study, itРІР‚в„ўs important to establish which questions you want to have answered before you begin. To make use of eye-tracking data, you need a clearly established methodology for contextualizing what you find and how you want to use it. Ecommerce store owners may find it more useful to implement a screen-based tracker or webcam that will reveal what research subjects look at when browsing through a site. For example, brick and mortar businesses may conduct eye-tracking market researchР’В with the use of eye-tracking glasses or headsets, so they can learn in real time what subjects are looking at in a real-world situation. The type of technology used in any particular study depends on what type of research is being done.

With screen-based eye-tracking devices that attach to a computer screen/ monitorР”В«y having subjects wear eye-tracking glasses How does eye-tracking research work?Р”В®ye-tracking research can be done in a few different ways. Armed with this information, companies can then design more usable websites and craft more effective advertising. Eye-tracking is used in a variety of research, for example marketing research and usability testing studies, to help researchers understand which elements of a webpage or an advertisement draw peopleРІР‚в„ўs attention.

Eye tracking testing